"Our attendance is down, but our quality is up..." Does this sound familiar? This seems to be the trend for shows during the past couple of years. We have worked very hard to help our clients attract a better quality audience and a tool that will help even more. It's called TAP, Targeted Attendance Program.

In the past few years, electronic marketing has become the vehicle of choice for many show producers. It's through electronic marketing that TAP makes its impact. TAP communicates targeted, specific electronic messages (emails) to every contact. The idea is to continually market to your contacts in an effort to get them to realize the benefit of attending your event. There's no limit to the number of messages you send or to the content of the message. TAP is designed to allow multiple targeted messages to segmented audiences within the total population.

What makes TAP unique is the targeted, specific message(s) are sent automatically (either a pre-determined schedule, on an as needed basis or both) throughout the registration timeframe and can continue through the last day of the event. TAP is now an integrated part of Exgenex's existing data management process AND part of our standard services.

Your exhibitors are responsible for attracting many of the attendees who visit your event. TAP is designed to help your exhibitors and help you at the same time. TAP communicates specific messages to your audience, directing them to those companies who have products and services that match their needs. TAP also sends these companies an email notifying them when contacts have expressed an interest in visiting them at the show. What happens next is up to the exhibiting company. We can even help the exhibitor with this if necessary. TAP will increase the awareness of your event while increasing attendance.