The Ultimate Guide to Create Concept Redesigned Websites

Author Jay Matsuda

Posted Mar 4, 2023

Reads 7.3K

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In today's fast-paced digital world, websites don't stay fresh forever. If you've spent some time with your website designed to fit your business needs, it's essential to keep up with the latest trends and technologies to remain competitive in the market. Good news is that you don't always have to start from scratch. By redesigning your existing website, you can enhance its functionality and improve user experience without having to migrate everything to a new web browser.

Redesigning a website involves many key things, and investing time and taking actions carefully are crucial for achieving an effective final design effectively. In this in-depth guide on how to create concept redesigned websites, we'll take you through each existing website step by step, from analyzing your current website design, identifying valuable pages and current website visitors' behavior, analyzing main competitors' websites, choosing the right website platform, all the way to creating a redesigned website design that speaks volumes about your brand.

How to create your redesigned website design

Creating an amazing redesigned website design can be a daunting task, but it doesn't have to be. Start by analyzing your competition's work and taking inspiration from other websites you find visually appealing. Once you have a general idea of what you want, it's time to bring in the professionals. Consider hosting a design contest or using a platform like World Pitch to find the perfect designer for your project.

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When working with a professional designer, be sure to collaborate one-on-one and provide feedback to hone in on your vision. It's important to remember that this is your custom website, so make sure the designer understands your business strengths and goals. Don't forget about website colors - they can make all the difference in how your brand is perceived.

In the end, creating a concept redesigned website takes time and effort, but it can be well worth it for the end result. With the right team and vision, you can create a website that truly represents your brand and stands out from other websites in your industry.

Revamp Your Website in a Snap: Check Out These Top 10 Tips!

Revamping your website doesn't have to be a daunting task! With the help of these top 10 tips, you can give your website a fresh new look in just a snap. From updating your website's color scheme to optimizing your site for mobile devices, ado let's start transforming your website into a beautifully designed and user-friendly online space. So, whether you're looking to increase traffic or improve user experience, these tips will help you achieve all of that and more!

1. Set a Goal for the New Design

Setting clear goals is the main reason why businesses decide to undergo a website redesign. The existing website starts to feel outdated and it no longer translates well with modern trends. This is a good effort to keep up with the times, but it's important to set goals that are quantifiable and practical.

Defined purposes give intentions quantifiable metrics, which make it easier for businesses to measure the effectiveness of their new design. Offering clearer navigation and improving usability metrics can lead to an increase in sales set per month or an increase in average order value. These are just a few examples of goals listed that businesses can refer back to when checking if their new design is meeting what's important.

2. Evaluate Your Current Website Design and Its Performance

It is important to regularly assess your current website design in order to ensure its effectiveness. Start taking note of your core metrics, such as your site's monthly performance, unique visits, conversion rate, and visitors coming from search engines. Use an SEO tool check for the traffic coming in from specific keywords and take note of your bounce rate.

If you notice any design-related shortcomings that may be affecting your sales, you're not alone. Don't lose potential customers due to a poor user experience or outdated design. Finally, list down what needs improvement and consider redesigning your website to boost its performance.

3. Identify Your Most Valuable Pages

Identifying Your Most Valuable Pages is crucial when undertaking a website redesign. Using Google Analytics data based on visits, conversions and other metrics, it's possible to determine which specific set of pages are the highest-value on your site. These high-value pages may be popular products or content pages that receive ten times more traffic than other pages.

By identifying these valuable pages, you can prioritize them during the website redesign process. While all pages listed on your website should be given attention and care, working heavily on relevant pages that are proven to have higher effectiveness is essential. These valuable pages should remain unchanged in terms of their URL structure and content while being optimized further for search engines.

It's safe to assume that not all visitors will land on your homepage; they may enter through different channels such as search engines or social media links. It's important to make sure that any 404 error page directs visitors back to your most popular product or content pages rather than leaving them stranded. By careful consideration of your analytics data, the valuable pages identified make up an integral part of Concept Redesigned Websites.

4. Get to Know Your Current Website Visitors

One of the biggest mistakes happen when businesses try to implement a concept redesigned website without understanding their existing website's visitors. A constant stream of visitors coming to your website is great, but do you know who they are? Search engines bring in visitors albeit, they may not share similar characteristics or have similar goals. To have a successful redesign, you must understand your current audience and make things based on real insights based on statistical data.

Using a heat map tool like Hotjar can provide invaluable insights into how actual visitors use your website. The current design can be analyzed visually with a representation highlighting where visitors click. Guessing what’s important to people visiting websites can lead to completely missing the main thing people visit websites for. Understanding the needs and behavior of your current website's visitors will enable you to identify action points that will make your redesign more appealing and effective. Remember, don't care about just bringing in new visitors; instead, focus on optimizing for your existing ones as well.

5. Look at Your Main Competitors’ Websites

When planning for an upcoming website redesign, paying close attention to your top competition is a true goldmine of information. By using favorite tools like Ahrefs' site explorer section, you can uncover great info about their projected traffic, top keywords and pages, and even popular pages that you might have overlooked. One thing here's to keep in mind though, while getting inspired by your competitors' site is generally a good idea, actual execution doesn't mean copying single design elements or entire pages.

Looking at your competitors' websites can be a bit tougher than it sounds, but with the help of an all-in-one dashboard like Ahrefs', checking out their top pages and indexed pages becomes much easier. This valuable data can provide inspiration for your own upcoming website redesign by highlighting areas where you may need to focus more effort or where you're already doing well. By utilizing these insights into their website's structure and content, you can make informed changes to your own site that will help you stand out from the crowd.

6. List What Needs to Change About Your Current Design

The first thing you need to do is a complete design overhaul. Words don't attempt to describe how important this step is. You need a completely original design that reflects your brand and speaks to your customer base. The simple fact is that if you only make single changes individually, you won't see the positive results you're looking for.

Start by redesigning the main product page; improved headline, cart button design and fresh product pictures can have a significant impact on your regular visitors. Use split testing as a powerful tool; seasoned website owners know that split-testing experiments can basically create a winning version of your page design. Use a tool called Google Optimize to do the heavy lifting of technical implementation for you. Don't resist updating key brand identity elements like your logo and main color scheme, as well as key website content such as product descriptions and company description. A good redesign feels familiar while also being new and exciting, so be sure not to confuse your customer base in the process.

7. Consider Switching Your Website Platform

If your website platform is not delivering the results you want, it may be time to consider switching to a new one. The operating system that powers your website platform remains invisible to most visitors, but it can make a huge difference in terms of functionality and performance. If you're missing out on valuable features or find that your website rankings are suffering as a result of an outdated platform, it's time to take action.

Fortunately, there are many highly search-engine-friendly website platforms available today that can help boost your online presence and attract potential customers. If you're interested in making the switch, it's important to do an in-depth comparison of different website platforms before making a decision. By exploring the features and benefits of various website platforms, you can find the one that best meets your needs and helps you achieve your goals. So don't hesitate – start exploring different website platforms today and take your online presence to the next level!

8. Decide If You’re Going To Do the Redesign Yourself

When it comes to an existing website redesign, the biggest question is whether you will take the do-it-yourself route or hire a professional. If you decide to tackle the project yourself, let's start by assessing your technical know-how. Modern tools such as WordPress and Wix offer ready-made designs that can be easily modified with minor tweaks. This DIY option doesn't require coding skills and can achieve great results using the native interface of the chosen website platform, whether that be Wix, Squarespace or a page builder plugin.

However, if you're not confident in your abilities or don't have enough time to devote to this project, hiring a professional may be the way to go. Keep in mind that from a cost perspective, this path assumes that you've found someone who can deliver exactly what you want without much input from you. In reality, there will likely still be heavy lifting on your part to inform their work with research on previous designs' shortcomings and original insights on what goals and inspirations you have set for your new site. Regardless of which path you choose, it's important to keep your goals in mind and ensure that the cost needed aligns with what you're expecting in terms of revenue annually due to investing roughly $10k-$50k in a quality website redesign.

9. Test Your New Design

Testing your new design is one of the easiest things you can do to ensure that it meets the goals you've set. You don't want to launch a massive failure, and testing can help you avoid that. One practical point to keep in mind is split testing, which allows you to compare two things similar, like two different headlines or calls to action. By using historical data and split testing discussed earlier, you can determine if your new design will lead to higher conversions conversion rates website visitors.

Design alongside parallel showing is another great success strategy for testing your new design. This method involves showing two designs side by side and asking people which one they prefer. The feedback obtained from this exercise will give you insight into what's working and what's not working in each design. By doing so, you'll be able to fine-tune your design before launching it live on your website. In conclusion, concept redesigned websites can be successful if tested correctly before launching them live on your website.

10. Improve On the New Design Over Time

Improving on the new design over time is essential for existing website redesigns to stay relevant and effective. While a website redesign may seem like a one-time overhaul, it's important to remember that even the smallest things can make a big impact. A website redesign should never be a set-it-and-forget-it approach; instead, frequent smaller updates and improvements should be made to ensure the site remains top-notch.

When it comes to improving your website, it's crucial to act fast and quickly respond to any issues or feedback from users. Waiting too long to address these concerns can lead to frustration and ultimately result in a sub-par experience for visitors. By making regular updates and refinements, you show your audience that you value their input and are committed to keeping your platform fresh and user-friendly.

Overall, it's important not to view a website redesign as an end goal but rather as an ongoing process of improvement. With regular attention and care, your site can continue to evolve alongside your audience's needs and preferences, ultimately resulting in a more engaging and successful online presence.

Frequently Asked Questions

Do outdated website designs need to be revamped?

Yes, outdated website designs need to be revamped because they can negatively impact user experience, search engine rankings, and overall brand image. A modern and visually appealing website can help improve engagement, increase conversions, and keep up with industry trends.

How to start a website redesign?

To start a website redesign, first identify the goals and objectives of the redesign; conduct research on industry trends and user preferences; create a budget and timeline; select a team or agency with expertise in web design and development.

How to track a website redesign?

To track a website redesign, you can use website analytics tools like Google Analytics to monitor changes in traffic and user behavior. It's important to establish benchmarks before the redesign and regularly compare them with post-redesign data to evaluate its success.

How do I get a beautiful website?

To get a beautiful website, you need to focus on the design, layout, and content. Hire a professional web designer or use website builders like Wix or Squarespace to create a visually appealing and user-friendly website that reflects your brand's personality and values.

What are the biggest mistakes when redesigning an existing website?

The biggest mistakes when redesigning a website are not understanding the target audience, neglecting SEO optimization, and failing to maintain consistency with branding.

Jay Matsuda

Jay Matsuda

Writer at Exgenex

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Jay Matsuda is an accomplished writer and blogger who has been sharing his insights and experiences with readers for over a decade. He has a talent for crafting engaging content that resonates with audiences, whether he's writing about travel, food, or personal growth. With a deep passion for exploring new places and meeting new people, Jay brings a unique perspective to everything he writes.

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