Service Advert Complete Guide: From Setup to Lead Generation

A service advert is a type of online advertisement that promotes a service rather than a product.

To create a successful service advert, you need to have a clear understanding of your target audience and their needs.

Your advert should be concise, easy to read, and include a clear call-to-action.

A well-crafted headline can make all the difference in grabbing the attention of potential customers.

In our article, we'll walk you through the process of setting up a service advert, from creating a compelling headline to generating leads.

By following these steps, you'll be able to create an effective service advert that drives real results for your business.

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To set up your profile for service adverts, you'll need to create a Google Local Services Ads profile, which is different from your Google Business Profile account.

Your profile will determine which jobs are matched to your business, so be honest about the services you can perform and the areas you want leads in.

You can edit your profile to include your weekly budget, business hours, service areas, and job types.

You can also add highlights to your business profile to distinguish yourself from others in your industry.

Here are the details you'll need to enter to create your profile:

When entering your service areas, you can include all the places your business services, and also exclude areas you don't want to serve.

You'll also need to select the services you offer new customers and enter your business hours, including both your physical location hours and the hours you travel to serve clients.

To agree to Google's terms of service, you'll need to check the boxes provided and click the Next button.

Here are the specific details you'll need to provide for a law firm:

Service advert platforms like Google Local Services Ads offer several benefits that can help service providers reach more local customers in their time of need. These ads are available for various service providers, including healthcare professionals such as audiologists, dentists, and primary care physicians.

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Service providers can expect to gain prominent visibility in search results, with their listings appearing above all other results. This is because Google places a huge emphasis on proximity when displaying Local Service Ads, making it easier for customers to find nearby service providers.

Here are some benefits of using Local Service Ads:

By using Local Service Ads, service providers can reach more customers and increase their visibility in search results, ultimately driving more leads and business to their company.

Service Ads offer several benefits that can help your business thrive. Smaller businesses can effectively compete with larger firms using Local Service Ads, as your budget has no bearing on your ranking.

One of the biggest advantages of Service Ads is that you only pay for real leads, not clicks. This means you'll have better control over your marketing budget and reduce spending on irrelevant leads.

The Google Screened badge is a significant trust factor that can be earned by completing the screening process. This badge serves as an assurance to potential clients that your business has been thoroughly vetted and meets Google's high standards for professionalism and legitimacy.

Service Ads also provide prominent visibility, with business listings appearing above all other results. Since the items at the top of search engine results pages (SERPs) garner a large percentage of traffic, this attribute makes Service Ads a valuable marketing tool.

Here are some of the benefits of Service Ads:

By leveraging Service Ads, you can increase your visibility, credibility, and lead generation. This can ultimately help you grow your business and reach more local customers in their time of need.

Google Guaranteed Ads offer an added layer of trust for home service businesses. They undergo extensive background and licensing checks.

U.S. businesses with the Google Guaranteed badge have to pass background and license checks. European businesses are checked for licenses, registration, and insurance.

The Google Guaranteed badge features an icon with a white checkmark in a green circle next to the business. This visual cue helps potential clients quickly identify trusted businesses.

To make your cleaning service ads stand out, consider promoting a limited-time offer. This creates a sense of urgency and can increase conversions. For example, Go Clean Co. advertised a sale on hardcover handbooks by their brand.

Including a clear call-to-action (CTA) in your ads is also crucial. This encourages potential customers to take immediate action, such as booking a cleaning service. Diamond Cleaners effectively uses bright colors, engaging illustrations, and motivating text to capture attention and encourage action.

By utilizing Google Local Services Ads, you can increase your visibility on the search engine results page. These ads are displayed at the top of the page, making them the first thing users see when searching for a local service-based business.

Creating a limited-time offer in your cleaning service ads can convey a sense of urgency and grab the attention of potential customers. This can be a powerful tool to drive sales and increase engagement.

A limited-time offer can be a deal for house cleaning, merchandise, or another prospect. For example, Go Clean Co. is a cleaning business that is very active on social media and uses a video to advertise a sale on hardcover handbooks by their brand.

By adding links to your website, customers will be able to find more information, opportunities, and products. This can be a great way to drive traffic to your site and increase conversions.

Limited-time offers can be especially effective for seasonal cleaning needs, such as deep cleaning during the winter months.

Google Local Services Ads can significantly expand the reach of your paid search ads. They sit above the paid search ads and organic listings, making them one of the first things users see on the search engine results page.

You can expect to see a 10% to 15% click-through rate from Local Services Ads when they appear in search results.

Local Services Ads are perfect for industries like home services, real estate, financial services, and legal services, where users are actively searching for specific services.

By using Local Services Ads, you can increase top-of-page visibility and make it easier for potential customers to convert.

Over 20% of all searches come from voice search, which is a huge opportunity for businesses to get noticed.

Customers are more likely to use voice search when they're in a situation that's hard to type, like trying to fix a clogged drain.

With 400 million devices powered by Google Assistant, you want to make sure your business is found in voice search results.

Local Services Ads are one of the few ways to ensure your business appears in voice search results, making it easier for customers to find you.

Customers are less likely to open a new tab and type a search query when they're in a situation that requires their hands, like dealing with a clogged drain.

You can set your bid amount and budget for Local Service Ads by following these steps. Google will provide you with several suggested budgets based on the information you provide.

Each budget will account for factors such as the number of leads you want to acquire and the expected average cost per lead in your area. You can click on each of Google's suggested weekly budgets to estimate how many leads your Local Service Ad campaign will generate per week.

The larger your budget, the broader the range provided in the estimate. You'll need to devote at least a few hundred dollars to your Local Services Ads campaign.

Managing your leads is a crucial part of running a successful service advert business. You can view and manage your incoming leads in your LSAs dashboard, or via the Local Services Ads app on Android and iOS.

To access your leads, navigate to the "Leads" tab via the drop-down in the top right corner of your dashboard. This is where you'll find all the details you need to follow up with interested customers.

You have three options to follow up with an interested lead: reply to the customer via email or text message, call the customer based on the phone number they listed, or decline the job request. Declining a request will remove it from your dashboard and notify the customer, but you can recover it if something changes.

Declining a request is a good option if you're unable to take on a particular job. You can send a response explaining why the request was declined, which can help maintain a positive relationship with the customer.

You can also mark a lead as booked to track your upcoming jobs. This feature allows you to schedule your jobs, send confirmation emails, and gather customer reviews.

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Getting Started with Google Local Services Ads is a straightforward process. To get started, you'll need to visit the Google Local Services Ads Sign-up Page to start the process. You can then click "Continue" to move forward.

The first step is to visit the Google Local Services Ads Sign-up Page. From there, you can follow the prompts to complete your sign-up.

Ready to try out Google Local Services Ads? Here's how to get started. To recap, here are the steps to get started with Google LSAs:

You only pay for qualified leads with Google's Local Services Ads, which can cost between $6-30 per lead, depending on the job and market.

Leads aren't necessarily booked jobs, so be sure to follow up with your inbound leads to turn them into actual customers.

To view and manage your incoming leads, navigate to the "Leads" tab in your LSAs dashboard or use the Local Services Ads app on Android and iOS.

From the "Leads" tab, you can review the details of each lead, including the job type and location, as well as listen to the recording of the call.

You have three options to follow up with an interested lead: reply to the customer via email or text message, call the customer, or decline the job request.

If you decline a request, it will be removed and the customer will be notified, and you can send a response with more information about why the request was declined.

You can also mark a lead as booked to track your upcoming jobs, send confirmation emails, and gather customer reviews.

Here are the criteria for which leads are automatically refunded:

To create an effective advertising strategy for your service business, start by confirming your eligibility for Google LSAs.

Google LSAs are a great way to book more jobs tomorrow, but they do require some setup and management.

To get started, create your business profile on Google LSAs. This will help you reach potential customers.

Once you've created your profile, add your license and insurance details to build trust with potential customers.

A background check is also a requirement for Google LSAs, so be sure to complete this step.

To manage your leads effectively, use the lead management feature on Google LSAs.

To stay within your budget, manage your ad spend on Google LSAs.

To improve your ad ranking on Google LSAs, consider optimizing your ad for better visibility.

Here's a quick checklist to help you get started with Google LSAs:

To create effective cleaning ads, use eye-catching visuals like photos, videos, animations, or graphics to make your ad really stand out.

Using a clear CTA (call-to-action) in your ad encourages people to take action, whether it's to visit your website or schedule a service. A concise CTA is short and effective, making it easy for potential customers to take action.

Here are the basic elements of a cleaning service advertisement to keep in mind:

If your law firm operates in any of the practice areas mentioned, you can incorporate Local Services Ads into your digital marketing strategy.

Traffic law, tax law, and real estate law are just a few examples of practice areas that can benefit from these ads.

Personal injury law, malpractice law, and general litigation are also included in the expanded Local Service Ads program.

In addition to these areas, intellectual property law, immigration law, and family law are also eligible for Local Services Ads.

Estate Planning, DUI defense, and criminal law are other areas where law firms can utilize these ads.

Contract law, business law, and bankruptcy law round out the list of practice areas that can benefit from Local Services Ads.

Here are some examples of practice areas that qualify for Google Local Services Ads:

To create effective ads, you need to understand and address specific pain points of your target audience. This means tailoring your ads to the struggles and needs of your ideal customer.

A good example of this is Sparkle Buddy, a house cleaning service that reaches out to moms in a very empathetic way. Their ad uses a large relatable photograph that grabs the attention of potential clients.

By keeping ad copy to a minimum, Sparkle Buddy focuses the viewer's attention on the message and visuals, which match their brand logo and colors, enhancing brand recognition and trust.

Creating effective ads requires a clear understanding of the impact of visuals on our brains.

A study found that the human brain processes visual information 60,000 times faster than text.

Using high-quality images in your ads can increase engagement by up to 94%.

On the other hand, using low-quality images can lead to a 45% decrease in engagement.

The difference between a successful ad and a failed one often comes down to the visuals.

To create effective workplace and home cleaning ads, consider the following tips. Use eye-catching visuals like photos, videos, animations, or graphics to make your ad really stand out.

Including your branding elements like your slogan, logo, and other details that represent your business is crucial. This helps build recognition and trust with potential customers.

Encourage people to take action by including a clear CTA in your ad. This can be as simple as "Schedule a cleaning today" or "Get a free quote."

To make your business really shine, you need to create effective cleaning ads while staying within your budget. It’s essential to be thoughtful about how you run these ads.

Here are some key features that should be included in every cleaning service advertisement:

To showcase your services, consider including illustrations in your ad. This can help potential customers visualize what they can expect from your business.

Customers need convenient, top-quality solutions, which should be a key point in your cleaning service advertisement.